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Folklore

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Folklore (stylized as folklore) is the eighth studio album by the American singer-songwriter Taylor Swift. It was a surprise album, released on July 24, 2020, via Republic Records. Following the outbreak of the COVID-19 pandemic in early 2020, Swift canceled the concert tour for her seventh studio album Lover (2019). She conceived Folklore during quarantine as "a collection of songs and stories that flowed like a stream of consciousness", working with producers Aaron Dessner and Jack Antonoff virtually; Dessner and Antonoff operated from recording studios in the Hudson Valley and New York City, respectively, while Swift recorded her vocals in a home studio at her Los Angeles residence.

Departing from the mainly upbeat pop production of its predecessors, Folklore consists of mellow ballads driven by piano, guitars, strings, and muted percussions, pursuing indie folk, alternative rock, and electro-acoustic styles. Influenced by the isolation of quarantine, Swift explores themes of escapism, empathy, nostalgia and romanticism in the album, using a set of characters, fictional narratives, and story arcs, in contrast to the autobiographical tone of her previous projects. The title was inspired by the lasting legacy of folk songs, whereas its visual aesthetic reflects cottagecore.

Upon release, Folklore topped the charts in various countries and is certified platinum or higher in Australia, Denmark, New Zealand, Norway, Poland, and the United Kingdom. In the United States, it was Swift's seventh number-one album and spent eight weeks atop the US Billboard 200, and it became the best-selling album of 2020. Three of its tracks, "cardigan", "the 1", and "exile" featuring Bon Iver, reached the top 10 on music charts in eight countries, with the former becoming Swift's sixth number-one single on the US Billboard Hot 100.

Folklore received widespread critical acclaim that centered on its emotional weight, poetic lyricism, and relaxed pace. Critics found its introspective essence timely for the pandemic and regarded its sound a bold reinvention of Swift's artistry. The album was featured on numerous 2020 year-end rankings and nominated for several awards, and Rolling Stone included it in their 2023 revision of "The 500 Greatest Albums of All Time". It won Album of the Year at the 63rd Annual Grammy Awards, making Swift the first woman in history to win the honor three times. She discussed Folklore and performed it live in the Disney+ concert documentary Folklore: The Long Pond Studio Sessions, premiering on November 25, 2020, and released Folklore's sequel record, Evermore (2020), two weeks later. Several artists cite Folklore as a source of inspiration.

Background[]

In April 2020, Swift was set to embark on a concert tour in support of her seventh studio album, Lover (2019), which was cancelled following the COVID-19 pandemic.[1] On July 23, 2020, nine photos were uploaded to Swift's Instagram account, all without captions, forming a black and white image of the singer standing alone in a forest. Subsequently, she made another post across all her social media accounts, announcing that her eighth studio album would be released at midnight; Swift stated: "Most of the things I had planned this summer didn't end up happening, but there is something I hadn't planned on that DID happen. And that thing is my 8th studio album, Folklore". She confirmed the image as the album's cover artwork and revealed the track list.[2] The Wall Street Journal opined that the surprise announcement "caught fans and the music business off-guard".[3] Billboard stated that it "blindsided the pop music world", arriving as "exciting news" during lockdown.[4] Folklore was released eleven months after Lover—the fastest turnaround for a Swift studio album at the time, beating the one year and nine months gap between reputation (2017) and Lover. In another post, Swift announced that the music video for the track "cardigan" would release at the same time as the album.[5]

During the YouTube premiere countdown to the "cardigan" music video, Swift hinted that the album lyrics contained many of her signature Easter eggs: "One thing I did purposely on this album was put the Easter eggs in the lyrics, more than just the videos. I created character arcs and recurring themes that map out who is singing about who... For example, there's a collection of three songs I refer to as the Teenage Love Triangle. These three songs explore a love triangle from all three people's perspectives at different times in their lives".[6] She referred to the album as "wistful and full of escapism. Sad, beautiful, tragic. Like a photo album full of imagery, and all the stories behind that imagery",[7] described "cardigan" as a song that explores "lost romance and why young love is often fixed so permanently in our memories,"[8] and pointed-out the self-written track, "my tears ricochet", as the first song she wrote for the album.[7] Uproxx narrated, "on Thursday night, that hand-drawn 'T' and 'S' could be seen up and down the timeline. Music fans and critics across genres unveiled hot takes, quoted lyrics like Myspace teens writing on the back of textbooks or crafting the perfect AIM away message, and debated Folklore's place in the unimpeachable Taylor Swift canon."[9]

Writing and lyrical content[]

Swift did not expect to create an album in early 2020.[10] After the cancellation of Lover Fest,[11] Swift quarantined herself, during which she watched numerous films and shows, such as Rear Window (1954), L.A. Confidential (1997), Pan's Labyrinth (2006), Jane Eyre (2011), Marriage Story (2019),[10] and The Last Dance (2020),[12] and read more books than she ever did, books that "dealt with times past, a world that doesn't exist anymore", such as Rebecca (1938) by Daphne du Maurier.[13] The fictions inspired Swift to venture beyond her usual autobiographical style of songwriting, and experiment with different narrative standpoints.[10] In isolation during the lockdown, she let her imagination "run wild", ensuing in a set of imageries and visuals that consequently became Folklore.[14]

“ It started with imagery. Visuals that popped into my mind and piqued my curiosity. Stars drawn around scars. A cardigan that still bears the scent of loss twenty years later. Battleships sinking into the ocean, down, down, down. The tree swing in the woods of my childhood. Hushed tones of "let's run away" and never doing it. The sun drenched month of August, sipped away like a bottle of wine. A mirrored disco ball hovering above a dance floor. A whiskey bottle beckoning. Hands held through plastic. A single thread that, for better or for worse, ties you to your fate. Pretty soon these images in my head grew faces or names and became characters. I found myself not only writing my own stories, but also writing about or from the perspective of people I've never met, people I've known, or those I wish I hadn't. [14] ”

Some of the imageries the singer developed include: "An exiled man walking the bluffs of a land that isn't his own, wondering how it all went so terribly, terribly wrong. An embittered tormentor showing up at the funeral of his fallen object of obsession. A seventeen-year-old standing on a porch, learning to apologize. Lovestruck kids wandering up and down the evergreen High Line. My grandfather, Dean, landing at Guadalcanal in 1942. A misfit widow getting gleeful revenge on the town that cast her out".[14] Swift "poured all of [her] whims, dreams, fears, and musings" into the songs, and reached out to her "musical heroes" to collaborate with.[15] She initially planned to release Folklore in early 2021, but it "ended up being done" sooner, and released in July 2020 without giving it second thoughts. She approached the album's creation without subjecting herself to any rules, and explained that she "used to put all these parameters on [herself], like, "How will this song sound in a stadium? How will this song sound on radio?" If you take away all the parameters, what do you make? And I guess the answer is Folklore."[13]

Swift's songwriting drifted towards escapism and romanticism for Folklore.[13] She enlisted two producers to achieve her desired sound—her longtime collaborator Jack Antonoff, who worked with her on 1989 (2014), Reputation, and Lover, and first-time collaborator Aaron Dessner, guitarist of American indie rock band The National.[16] Due to COVID-19 concerns, Swift, Antonoff and Dessner quarantined remotely, separate from each other, creating Folklore by continually exchanging digital files of instrumentals and vocals.[17] The album ensued from a DIY process,[18] mixed and engineered by personnel scattered across the US.[4]

Due to the pandemic, all recording studios were closed, so Swift built a home studio at her Los Angeles residence, named Kitty Committee, with help from engineer Laura Sisk.[10] Antonoff, with whom Swift worked on five songs from the album, operated from New York City while Sisk recorded Swift's vocals in Los Angeles. In late April, Swift approached Dessner to co-write some songs remotely. He worked on eleven of the album's 16 tracks over the next few months.[19] Dessner "thought it would take a while for song ideas to come" and "had no expectations as far as what we could accomplish remotely", but was surprised that "a few hours after sharing music, my phone lit up with a voice memo from Taylor of a fully written song—the momentum never really stopped."[20] Swift and Dessner "were pretty much in touch daily for three or four months by text and phone calls."[21] He would mail her folders of instrumentals, and she would write the "entire top line"—melody and lyrics, and "he wouldn't know what the song would be about, what it was going to be called, where [she] was going to put the chorus."[13]

Release and promotion[]

Folklore was a surprise album. It marked the first time Swift abandoned her traditional album rollout, opting to release suddenly due to intuition; she stated, "If you make something you love, you should just put it out into the world." She unveiled the album via her social media on July 23, 2020, 16 hours prior to its release to digital music platforms at midnight.[22] Swift informed Republic Records about the new album only a few hours before its release,[21] thus it was not widely and immediately available at retail.[23] Deluxe CDs and vinyl LPs with seven other alternate covers were sold exclusively on Swift's website.[24] The standard edition "In the Trees" CDs of Folklore were released to retail on August 7, 2020,[25] while "Meet Me Behind the Mall" CDs were made exclusive to Target.[26] In the United Kingdom, CDs were made available on August 4, 2020, by EMI Records.[27] The formerly physically exclusive Folklore deluxe, featuring the bonus track "The Lakes", was released to digital platforms on August 18, 2020.[28]

Starting on August 20, 2020, a limited number of autographed Folklore CDs were delivered to various indie record shops in the US and Scotland to support small businesses in the pandemic.[29][30] Swift mailed her Folklore cardigans to celebrity friends and well-wishers.[31] Four six-song compilations of Folklore tracks were released to streaming, based on the thematic cohesion between them; The Escapism Chapter, The Sleepless Nights Chapter, The Saltbox House Chapter and The Yeah I Showed Up at Your Party Chapter were released in August–September 2020.[32] Swift's ninth studio album, Evermore, is a sequel to Folklore. She dubbed them "sister albums".[33]

Singles[]

Promotional singles[]


"cardigan" serves as the lead single of Folklore.[34] It was accompanied by a music video posted to YouTube, directed by Swift and produced by Jil Hardin. Both were released on July 24, 2020, alongside the album.[5] It was serviced to US pop and adult pop radio formats on July 27.[35][36] The song debuted at number one on the Billboard Hot 100 chart, becoming Swift's sixth chart-topper and second number-one debut.[37] Billboard noted a unique radio roll-out for Folklore, where few of its tracks were simultaneously promoted to multiple radio formats.

While "Cardigan" impacted pop and adult contemporary,[38] "exile" was sent to adult alternative radio on August 3, 2020, which had initially peaked at number six on the Hot 100,[39][37] whereas "betty" was sent to country radio on August 17,[40] after arriving at number six on the Hot Country Songs chart.[41]

"the 1" was released as a promotional single in Germany on October 9, 2020;[42] "the 1" had previously reached number four on the Hot 100.[37] On July 24, 2021, the first anniversary of Folklore, the original orchestral version of "the lakes" was also released as a promotional single.[43]

Film and live album[]

Main article: Folklore: The Long Pond Studio Sessions

A concert documentary, titled Folklore: The Long Pond Studio Sessions, was released on November 25, 2020, to Disney+. It was directed and produced by Swift, seeing her perform all the tracks of Folklore in an intimate setting at Long Pond Studio, and sharing the stories behind the songs, with Antonoff and Dessner.[17] Alongside the film's premiere, Swift's third live album, Folklore: The Long Pond Studio Sessions (From the Disney+ Special), containing the acoustic versions from the film, was released to streaming platforms.[44][45]

Commercial performance[]

The biggest first day on Spotify for a 2020 album, Folklore opened with over 80.6 million global streams on the platform, and earned the Guinness World Record for the most opening-day streams for an album by a female artist, surpassing Ariana Grande's Thank U, Next.[46] "cardigan" placed first on global Spotify chart with 7.742 million plays—the biggest first day for a song by a female artist in 2020.[47] The album broke the Apple Music record for the most-streamed pop album in a day,[48] and the Amazon Music indie/alternative record.[49] Republic Records reported that Folklore sold over 1.3 million units worldwide on its first day and two million units in its first week.[48][50] Swift was 2020's second most-streamed woman on Spotify, after Billie Eilish,[51] and the year's most streamed act on Amazon Music.[52] By the end of 2020, Folklore sold 2 million pure copies globally. The International Federation of the Phonographic Industry named it the year's best-selling album by a woman,[53] and Swift the best-selling solo act of 2020.[54]

United States[]

The album's on-demand first-day streams were 72 million in the US, beating Thank U, Next's 55.9 million.[55] Folklore sold over 500,000 units, including 400,000 sales, in its first three days, becoming the first album to do so since Swift's own Lover.[56] Folklore debuted at number one on the Billboard 200 and topped it for eight weeks, becoming the longest-reigning number-one album of 2020. Opening with 846,000 units, consisting of 615,000 pure sales and 289.85 million streams, it marked the largest sales and streaming weeks of 2020, surpassing Juice Wrld's Legends Never Die. Its first-week sales alone were enough to make it the year's best-selling album, beating BTS' Map of the Soul: 7. Swift became the first woman with seven Billboard 200 number-one debuts and tied Janet Jackson for the third-most number-ones.[23] Eclipsing Eminem, she was the first act in Nielsen SoundScan history to have seven albums each sell 500,000 copies or more in a week,[23] and the first woman since Barbra Streisand to have six albums spend multiple weeks at number one.[57] Folklore gave Swift her first entry on Alternative Albums, with the biggest debut ever on the chart.[58]

It was 2020's fastest album to move a million units,[59] the longest-running number-one album by a woman on the Billboard 200 since Reputation,[60] and the first to spend its first four weeks at the top since Adele's 25 (2015);[61] Swift became the first 21st-century act to have six albums each spend four weeks atop,[62] and the first solo/female artist (after the Beatles) to have five albums each top the chart for six weeks or more.[63][64] By May 2024, the album had spent 200 weeks on the chart.[65] Billboard attributed the album's success to its timing, pandemic-suited songs and Swift's ability to connect with listeners.[66] She also surpassed Whitney Houston as the woman with the most weeks atop Billboard 200 (47 weeks).[67] Folklore sold a million pure copies in the US by October 2022, becoming the only 2020 album to do so and Swift's ninth project to reach the mark.[68] When Evermore topped the Billboard 200 later that year, Folklore rose to number three with 133,000 units, making Swift the first woman ever to chart two simultaneous albums in the top three.[69]

All of its 16 tracks debuted simultaneously on the Billboard Hot 100, giving three top-10 and five top-20 entries. Swift became the first act to debut atop both Billboard 200 and Hot 100 in the same week, with the number-one debut of "Cardigan". She also was the first act to debut two songs in the top-four and three songs in the top-six simultaneously, as "The 1" entered at number four and "Exile" at number six. It increased Swift's sum of top-10 hits to 28, including 18 top-10 debuts. Folklore was her second consecutive album to chart all of its tracks together on the Hot 100 after Lover.[70] Swift extended her record for the most concurrent Hot 100 debuts ever among women (16), and eclipsed Nicki Minaj as the woman with the most Hot 100 entries (113).[71] 11 tracks charted on Hot Rock & Alternative Songs, of which a record eight entries were in the top 10.[58]

On the 2020 Billboard Year-End charts, Swift was the top female artist for the fifth time in her career.[72] Swift or Folklore ranked at number one on the year-end Top Album Sales, Tastemaker Albums, Alternative Albums, Hot Rock & Alternative Songs Artists, and Billboard 200 Female Artists charts. 11 tracks from Folklore landed on the year-end Hot Rock & Alternative Songs chart—the most for any act or album.[73] Swift ranked as US Spotify's most streamed female artist of 2020,[51] and the year's most consumed artist, totaling 3.5 million units (including 1.3 million sales).[74] The best-selling album of 2020, Folklore earned 2.3 million units, including 1.276 million sales.[75][76] It made Swift the first act to have the best-selling album of a calendar year five times, following Fearless (2008), 1989, Reputation, and Lover.[77] Folklore was the eighth best-selling album of 2021 with 304,000 copies sold.[78]

Other markets[]

Folklore opened at number-one on the Billboard Canadian Albums as Swift's seventh consecutive number-one, spending four weeks atop. All of its 16 tracks debuted on the Canadian Hot 100 chart together, with "cardigan", "exile", and "the 1" in the top-10.[79][80] Folklore landed ninth on the 2020 Top Canadian Albums year-end list.[73]

In the UK, Folklore debuted atop the Official Albums Chart with 37,000 copies, beating Eminem's Music to Be Murdered By for the biggest digital sales week of 2020. It became Swift's fifth consecutive chart-topper, making her one of the only five women to score five number-one albums in the UK, after Madonna, Kylie Minogue, Streisand, and Celine Dion, and the first one to do so in the 21st-century.[81][82] Becoming Swift's first album to spend multiple weeks atop the chart, Folklore remained at number one for three consecutive weeks.[83] On the UK Singles Chart, "cardigan", "exile", and "the 1" opened at numbers six, eight and 10, respectively, taking the total of Swift's UK top-ten entries to 16,[84] and made her the first woman in UK history to concurrently debut three songs in the top-10.[85] Folklore is the UK's most downloaded album of 2020.[86] It further topped the Official Vinyl Albums Chart.[87]

The album arrived at number one on the Irish Albums Chart, scoring Ireland's biggest opening week of 2020 and outperforming the rest of the top-five combined. Swift became the first solo female act with five Irish number-one albums in the 21st-century. Folklore stayed atop for four weeks, yielding Swift's longest-running Irish number-one album. The tracks "exile", "cqrdigan" and "the 1" appeared at the third, fourth and seventh spots on the Irish Singles Chart, respectively, taking Swift's career top-tens to a total of 15.[88][89][90] Folklore is 2020's longest-running number-one album of Ireland, and the most downloaded.[91] It reached number one in Belgium, Czech Republic, Denmark, Estonia, Finland, Greece, Norway, Switzerland, and many other European countries.

In China, the album sold more than 200,000 copies in its first six hours and around 740,000 copies in its first week, instantly becoming the best-selling and fastest-selling album of 2020 by a western act.[92][93] Folklore was certified Diamond by QQ Music, making Swift the first western act to have four albums, with Reputation, 1989 and Lover, reach the milestone.[92] It was the platform's most streamed English-language album of 2020.[94] In Malaysia, Folklore spawned nine top-20 songs on the RIM Singles chart, with "cardigan", "exile", "the 1", "my tears ricochet" and "the last great american dynasty" entering the top 10.[95] In Singapore, 14 tracks from the album landed on the RIAS Singles chart, 11 of which reached the top 20 and five in the top 10.[96] Folklore was the best selling foreign album of 2020 in Japan.[97]

In Australia, Folklore topped the ARIA Albums Chart as Swift's sixth album to do so, giving her more chart-toppers in the country in 2010–2020 than any other artist.[98] Its 16 tracks entered the top 50 of the ARIA Singles Chart together, breaking the all-time record for the most debuts in one week, previously held by Post Malone and Ed Sheeran. "cardigan" became Swift's sixth number-one song, while "exile", "the 1", "the last great american dynasty" and "my tears ricochet" reached top-10; Swift became the act with the most Australian top-ten hits of 2020.[99] Folklore topped the chart for four consecutive weeks as Swift's longest-running Australian number-one album since 1989, the only 2020 album to top the chart for more than two weeks,[100][101] and the country's best selling album by a woman in 2020.[102] It topped New Zealand's Official Top 40 Albums chart as well, spending two weeks atop. "cardigan", "exile", and "the 1" charted in the top-10 of the New Zealand singles chart, and "the last great american dynasty" placed 13th.[103] Folklore ranked at number seven on the RMNZ 2020 year-end albums list.[104]

Critical reception[]

Folklore ratings
Aggregate scores
Source Rating
Metacritic 88/100[105]
Review scores
Source Rating
AllMusic 4/5 stars[106]
The Daily Telegraph 5/5 stars[107]
Entertainment Weekly A[108]
The Guardian 5/5 stars[109]
The Independent 4/5 stars[110]
The Irish Times 5/5 stars[111]
NME 4/5 stars[112]
Pitchfork 8.0/10[113]
Rolling Stone 4.5/5 stars[6]
The Sydney Morning Herald 5/5 stars[114]

Folklore was met with widespread acclaim from music critics, who praised its emotional weight and introspective songwriting,[115] calling it Swift's most subdued and sophisticated body of work yet.[116] At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 88, based on 27 reviews, indicating "universal acclaim".[105]

Rob Sheffield of Rolling Stone lauded Swift's songwriting abilities that brought out her "deepest wit, compassion, and empathy", making Folklore her most intimate album so far.[6] Also noting the album's vivid storytelling filled with imagination and imagery, Pitchfork's Jillian Mapes considered Folklore a mature step in Swift's artistry while retaining her core as a celebrated songwriter.[113] Mark Savage of BBC classified Folklore as an indie record dealing with nostalgia and mistakes that resonate with the times.[117] Katie Moulton from Consequence appreciated Swift's maturity, particularly the employment of third-person perspectives that had been uncommon on her previous works.[118] Complimenting the album's writing, The Daily Telegraph's Neil McCormick,[107] i's Sarah Carson,[119] and The Sydney Morning Herald's Giselle Au-Nhien Nguyen,[114] gave the album full-score ratings. Describing Folklore as a bold attempt, Hannah Mylrea of NME praised Swift's ability to evoke vivid imagery, but said that the 16-song run can "sometimes drag slightly".[112]

Several critics welcomed Swift's new musical direction. Chris Willman of Variety considered Folklore to be a "first-rank album", and its change of a musical style a "serious act of sonic palette cleansing" for Swift.[120] Laura Snapes of The Guardian considered it to be the most cohesive and the most experimental among Swift's releases.[109] Entertainment Weekly's Maura Johnston deemed the album a bold move for a pop star like Swift to challenge its audience.[108] Roisin O'Connor of The Independent praised the album's "exquisite, piano-based poetry" which she found unconventional for Swift's catalog.[110] AllMusic's Stephen Thomas Erlewine was positive towards the album but felt its musical styles are not "precisely new tricks" for Swift.[106] In agreement, Annie Zaleski of The A.V. Club deemed the album not completely experimental, but still a new aspect of Swift's artistry.[121] In his Substack-published Consumer Guide column, Robert Christgau was most moved by the youth-themed "Seven" and "Betty" than the more adult songs, which he summarized as "melodically fetching, lyrically deft pop songs that are fine as far as they go". He singled out "The Last Great American Dynasty" as the only intolerable song for how it reminds him of "Taylor Swift the showbiz plutocrat".[122] In a mixed review, The New York Times critic Jon Caramanica praised Swift's songwriting but felt the album is burdened by "desolate" and "overcomposed" indie rock.[123]

Year-end lists[]

A multitude of publications listed Folklore in their lists of best albums of 2020, including number-one placements from Billboard,[4] Los Angeles Times,[124] Rolling Stone, Insider,[125] NJ.com,[126] South China Morning Post,[127] Uproxx,[128] USA Today,[129] Us Weekly,[130] Variety,[131] and Walla Walla Union-Bulletin.[132] Folklore placed third on Metacritic's ranking of the most mentioned albums in 2020 year-end lists.[133]

Accolades[]

Folklore and its songs received five Grammy Award nominations at the 63rd ceremony, winning the Album of the Year. Swift became the first woman in history to win Album of the Year thrice,[note 1] and the fourth artist overall, tied with Frank Sinatra, Stevie Wonder and Paul Simon.[134] The album was also a candidate for Best Pop Vocal Album, while "cardigan" was nominated for Best Pop Solo Performance and Song of the Year, making Swift the most nominated female artist ever in the latter category with five nods. "exile" contended for Best Pop Duo/Group Performance.[135][136] At the 2020 American Music Awards, Swift scored four nominations: Artist of the Year, Favorite Pop/Rock Female Artist, Favorite Music Video for "cardigan" and Favorite Pop/Rock Album for Folklore, and won the first three,[137] extending her record as the most awarded artist in the show's history with 32 American Music Awards.[138] It also marked the third consecutive year Swift was crowned the Artist of the Year, and sixth overall—the first and only artist to achieve it.[139]

Year Organization Award Result
2020 American Music Awards Favorite Pop/Rock Album Nominated
Apple Music Awards Songwriter of the Year (Folklore) Won
ARIA Music Awards Best International Artist (Folklore) Nominated
Danish Music Awards International Album of the Year Won
E! People's Choice Awards The Album of 2020 Nominated
Guinness World Records Most day-one streams of an album on Spotify (female) Won
NetEase Annual Music Awards Top Western Album Won
Top Folk Music Album Won
2021 Billboard Music Awards Top Billboard 200 Album Nominated
Gaffa Awards International Album of the Year Nominated
Grammy Awards Album of the Year Won
Best Pop Vocal Album Nominated
Japan Gold Disc Awards Best 3 Western Albums Won
Juno Awards International Album of the Year Nominated
IHeartRadio Music Awards Best Pop Album Won
2022 TEC Awards Outstanding Creative Achievement – Record Production/Album Nominated

Legacy[]

Folklore was contextualized as a lockdown project instantly upon release,[140] and earned a reputation as the archetypal quarantine album.[141] Los Angeles Times thought that the album was ruminative and dreamy, displaying the work of an artist "cut off from the everyday world, turned inward".[142] The Guardian opined that Folklore was a respite from chaotic global events, converting dark emotions into something beautiful,[143] while The Daily Telegraph called it "an exquisite, empathetic lockdown triumph".[144] NME wrote the album will be remembered as "the quintessential lockdown album" that acted as a soothing balm during lockdown, and while many artists created quarantine albums, it was Folklore that "felt like the perfect accompaniment for the weird loneliness" of 2020.[145] Echoing similar sentiments, Insider stated that Folklore would be known as "lockdown's one true masterpiece", out of the works released by artists during the pandemic.[146]

Rolling Stone predicted that the album may go down in history as "the definitive quarantine album" for providing comfort and catharsis "just when we needed it most".[147] Billboard proclaimed that it would be cherished as one of Swift's most influential albums for transcending the unprecedented times and freeing listeners from a monotonous, socially distant life.[148] Uproxx noted how Folklore changed the tone of music in 2020,[149] and added that its impact on the year's cultural landscape "can't be measured", owing to how it erased "all the pain and anguish and anxiety" in the world when music fans fled to social media to celebrate the album. Clash credited Swift with softening the tragic start of 2020s which was shaping up to become a tumultuous decade, by using a "wintery album released smack in the middle of summer" that "forces us to slow down and take stock of where we are now in love and life".[150]

In a list awarding the most creative works that shaped quarantine, Vulture labeled Folklore as 2020's "Best Breakdown in Musical Form": An album that speaks to loneliness, rich with "the kinds of thoughts we try to keep to ourselves".[151] Vogue also listed the album amongst the best moments of lockdown culture.[152] The Week called it "the first great pandemic art" for being the first prominent body of work to emerge from popular culture that is "almost exclusively a product of the quarantine", and added that Swift set high standards for future pandemic projects.[153] In agreement, Financial Times named Swift one of the most influential women of 2020, calling Folklore "the first great lockdown album",[154] while Hot Press termed it "the first great album of the lockdown era".[155]

Judging from its acclaim and commercial success, music critic Tom Hull concluded that Swift "caught the spirit of the times" with Folklore's "long, pleasant, intricate songs".[156] Billboard named Folklore and Evermore as the best examples of innovative albums from artists who were compelled to amend their creative process during the pandemic. The magazine highlighted how Swift created Folklore in an unconventional approach, by forwarding song files back-and-forth with her producers while working remotely on FaceTime, achieving "massive" chart success and Grammy Award nominations with it, and adapted to the pandemic by performing the album live in an isolated recording studio.[157] Yahoo! wrote Swift became the voice of 2020 by touching "the core of a cultural crisis" with two albums that embody the sensation of a historic pandemic, and pondered whether "we will be able to listen to Folklore and Evermore without being reminded of 2020, and a pandemic that those who come after us will never quite understand".[158]

According to SEMrush, 50% of 2020's top trending albums were released after the lockdowns in mid-March, and Folklore was one of the year's three most googled albums, garnering 1.2 million monthly searches after its release in July; the other two are J Balvin's Colores and Selena Gomez's Rare.[159] Folklore was also the most popular album of 2020 on Genius, earning an average total of 1.174 million views per track—the only album to achieve the feat. It was followed by The Weeknd's After Hours (749,000 average views per track).[160] "cardigan", "exile" and "the 1", were among the year's top 20 popular songs on the website—the most for any artist.[161] Swift was also 2020's top searched artist on Genius, with her lyrics amassing 31 million total views.[162] Hayley Williams of Paramore revealed that she is recording her own record equivalent of Folklore.[163] Phoebe Bridgers suggested that her next record could be inspired by the album.[164] Critics noted influences of Folklore on Olivia Rodrigo's debut single "drivers license".[165][166]

Track listing[]

Standard edition
No.TitleWriter(s)Producer(s)Length
1."the 1"Taylor Swift • Aaron DessnerDessner3:30
2."cardigan"Swift • DessnerDessner3:59
3."the last great american dynasty"Swift • DessnerDessner3:51
4."exile" (featuring Bon Iver)Swift • William Bowery • Justin VernonDessner • Alwyn4:45
5."my tears ricochet"SwiftSwift • Jack Antonoff • Alwyn4:15
6."mirrorball"Swift • AntonoffSwift • Antonoff3:29
7."seven"Swift • DessnerDessner3:28
8."august"Swift • AntonoffSwift • Antonoff • Alwyn4:21
9."this is me trying"Swift • AntonoffSwift • Antonoff • Alwyn3:15
10."illicit affairs"Swift • AntonoffSwift • Antonoff • Alwyn3:10
11."invisible string"Swift • DessnerDessner4:12
12."mad woman"Swift • DessnerDessner3:57
13."epiphany"Swift • DessnerDessner4:49
14."betty"Swift • BowerySwift • Dessner • Antonoff • Alwyn4:54
15."peace"Swift • DessnerDessner3:54
16."hoax"Swift • DessnerDessner3:40
Total length:63:29
Deluxe/Target Exclusive
No.TitleWriter(s)Producer(s)Length
17."the lakes"Swift • AntonoffSwift • Antonoff3:31
Total length:67:01
  • All tracks are stylized in all lowercase.

Chapters[]

On streaming platforms, 4 distinct EPs, called "chapters", featuring thematic compositions of songs from the album were released in August and September 2020.

Swift introduced the chapters' releases in a tweet, explaining that "the songs on folklore fit together in different groups and 'chapters' - based on how they fit together thematically".[167]

The first chapter, titled The Escapism Chapter, was released on August 21, 2020.

The Escapism Chapter
No.TitleWriter(s)Producer(s)Length
1."the lakes"Swift • AntonoffSwift • Antonoff3:31
2."seven"Swift • DessnerDessner3:28
3."epiphany"Swift • DessnerDessner4:49
4."cardigan"Swift • DessnerDessner3:59
5."mirrorball"Swift • AntonoffSwift • Antonoff3:28
6."exile" (featuring Bon Iver)Swift • Bowery • VernonDessner • Alwyn4:45
Total length:24:02

The second chapter, titled The Sleepless Nights Chapter, was released on August 24, 2020.

The Sleepless Nights Chapter
No.TitleWriter(s)Producer(s)Length
1."exile" (featuring Bon Iver)Swift • Bowery • VernonDessner • Alwyn4:45
2."hoax"Swift • DessnerDessner3:40
3."my tears ricochet"SwiftSwift • Antonoff • Alwyn4:15
4."illicit affairs"Swift • AntonoffSwift • Antonoff • Alwyn3:10
5."this is me trying"Swift • AntonoffSwift • Antonoff • Alwyn3:15
6."mad woman"Swift • DessnerDessner3:57
Total length:23:02

The third chapter, titled The Saltbox House Chapter, was released on August 27, 2020.

The Saltbox House Chapter
No.TitleWriter(s)Producer(s)Length
1."the last great american dynasty"Swift • DessnerDessner3:50
2."august"Swift • AntonoffSwift • Antonoff • Alwyn4:21
3."the 1"Swift • DessnerDessner3:30
4."seven"Swift • DessnerDessner3:28
5."peace"Swift • DessnerDessner3:54
6."betty"Swift • BowerySwift • Dessner • Antonoff • Alwyn4:54
Total length:23:57

The fourth and final chapter, titled The Yeah I Showed Up At Your Party Chapter, was released on September 21, 2020.

The Yeah I Showed Up At Your Party Chapter
No.TitleWriter(s)Producer(s)Length
1."betty" (Live from the 2020 Academy of Country Music Awards)Swift • BowerySwift • Dessner • Antonoff • Alwyn5:12
2."the 1"Swift • DessnerDessner3:30
3."mirrorball"Swift • AntonoffSwift • Antonoff3:28
4."the last great american dynasty"Swift • DessnerDessner3:50
5."invisible string"DessnerDessner4:12
6."cardigan"Swift • DessnerDessner3:59
Total length:24:14

Outtakes[]

Spotify streams[]

Standard edition
No. Song Streams
1. the 1 618,031,256
2. cardigan 1,466,429,156
3. the last great american dynasty 388,873,807
4. exile 825,539,470
5. my tears ricochet 575,189,914
6. mirrorball 456,485,941
7. seven 336,693,921
8. august 1,291,398,715
9. this is me trying 435,771,899
10. illicit affairs 467,703,578
11. invisible string 403,872,369
12. mad woman 229,792,849
13. epiphany 198,060,917
14. betty 386,180,638
15. peace 225,352,155
16. hoax 201,682,334
Deluxe edition
No. Song Streams
17. the lakes 170,673,933
* Total streams 8,677,732,852
Miscellaneous
No. Song Streams
1. the lakes (original version) 47,350,877
2. Carolina 77,234,421
* Total streams 124,585,298

Standard edition
No. Song Streams
1. cardigan 1,466,429,156
2. august 1,291,398,715
3. exile 825,539,470
4. the 1 618,031,256
5. my tears ricochet 575,189,914
6. illicit affairs 467,703,578
7. mirrorball 456,485,941
8. this is me trying 435,771,899
9. invisible string 403,872,369
10. the last great american dynasty 388,873,807
11. betty 386,180,638
12. seven 336,693,921
13. mad woman 229,792,849
14. peace 225,352,155
15. hoax 201,682,334
16. epiphany 198,060,917
17. the lakes 170,673,933
18. Carolina 77,234,421
19. the lakes (original version) 47,350,877

Last Update: November 4, 2024

Physical copies[]

Booklet[]

Physical booklet ("In the Trees" Deluxe edition)[]

Promotional[]

Photoshoot[]

Main article: Folklore photoshoot

Merchandise[]

Main article: Folklore/Merchandise

Personnel[]

Musicians

  • Taylor Swift – lead vocals, songwriting, production (5, 6, 8–10, 14, 17)
  • Aaron Dessner –  production (1–4, 7, 11–16), songwriting (1–3, 7, 11–13, 15, 16), piano (1–4, 7, 11–16), acoustic guitar (1, 7, 11, 12, 16), electric guitar (1–4, 11–14, 16), drum programming (1–4, 7, 11, 12), Mellotron (1, 2, 11, 13, 15), OP-1 (1, 4, 16), synth bass (1, 16), percussion (2–4, 7, 11, 12, 14), bass (2, 3, 7, 11, 12, 14, 15), synthesizer (2–4, 7, 11–13, 15), slide guitar (3), keyboards (3), high string guitar (14), field recording (15), drone (15)
  • Bryce Dessner – orchestration (1–4, 7, 11–13)
  • Thomas Bartlett – synthesizer (1), OP-1 (1)
  • Jason Treuting – percussion (1)
  • Yuki Numata Resnick – viola (1, 2, 7, 11, 12), violin (1, 2, 7, 11, 12)
  • Benjamin Lanz – modular synth (2)
  • Dave Nelson – trombone (2, 13)
  • James McAlister – drum programming (2, 11), beat programming (12), synthesizers (12), hand percussion (12), drums (12)
  • Clarice Jensen – cello (2, 7, 11–13)
  • Rob Moose – orchestration (3, 16), violin (3, 4, 16), viola (3, 4, 16)
  • JT Bates – drums (3, 7, 13)
  • Justin Vernon – lead vocals (4), songwriting (4), pulse (15)
  • Joe Alwyn –  production (4, 5, 8–10, 14), songwriting (4, 14)
  • Jack Antonoff –  production (5, 6, 8–10, 14, 17), songwriting (6, 8–10, 17), live drums (5, 6, 8–10, 14, 17), percussion (5, 6, 8–10, 14, 17), programming (5, 6, 8–10, 17), electric guitars (5, 6, 8–10, 14, 17), keyboards (5, 6, 8–10, 17), piano (5, 17), bass (5, 8–10, 14), background vocals (5, 6, 9, 10, 17), acoustic guitars (6, 8, 14), B3 (6, 14), organ (9), Mellotron (14)
  • Evan Smith – saxophones (5, 8–10, 14, 17), keyboards (5, 8–10, 17), programming (5), flute (8, 17), electric guitar (8, 10), accordion (10), background vocals (10), clarinet (14, 17), bass (17)
  • Bobby Hawk – strings (5, 8, 9, 17)
  • Bryan Devendorf – drum programming (7)
  • Jonathan Low – synth bass (8)
  • Mikey Freedom Hart – pedal steel (10, 14), Mellotron (14), Wurlitzer (14), harpsichord (14), vibraphone (14), electric guitar (14)
  • Kyle Resnick – trumpet (13)
  • Josh Kaufman – harmonica (14), electric guitar (14), lap steel (14)

Additional instrument recording

  • Kyle Resnick – viola (1, 2, 7, 11–13), violin (1, 2, 7, 11–13)
  • Bella Blasko – modular synth (2)
  • Lorenzo Wolff – strings (5, 9)
  • Mike Williams – strings (8, 17)
  • Jon Gautier – strings (8, 17)
  • Benjamin Lanz – trombone (13)

Technical

  • Taylor Swift – executive producer
  • Jonathan Low – recording (1–4, 7, 11–16), mixing (1–4, 7, 8, 11, 15–17)
  • Aaron Dessner – recording (1–4, 7, 11–16), additional recording (2, 11)
  • Laura Sisk – recording (5, 6, 8–10, 14, 17), vocal recording (1–3; Swift on 4; 13, 15, 16)
  • Jack Antonoff – recording (5, 6, 8–10, 14, 17)
  • Bella Blasko – additional recording (2)
  • Justin Vernon – vocal recording (Bon Iver on 4)
  • John Rooney – assistant engineering (5, 9, 14)
  • Jon Sher – assistant engineering (5, 9)
  • Serban Ghenea – mixing (5, 6, 9, 10, 12–14)
  • John Hanes – mix engineering (5, 6, 9, 10, 12–14)
  • Randy Merrill – mastering

Design

  • Taylor Swift – wardrobe styling, hair and makeup, packaging creative and art direction
  • Beth Garrabrant – photography
  • 13 Management – packaging design, project support and coordination
  • Republic Records – project support and coordination

Trivia[]

  • The album's creation was a closely guarded secret. Only Taylor, her boyfriend, family, management team, Antonoff, and Dessner knew of its existence; unlike her previous albums, she chose not to share the news or preview the music with her friends.
  • Taylor’s Inner Circle got access to "cardigan" and ideas for the Folklore cardigan before being announced and before getting shut down.
  • On the "hide and seek edition" of the album, in the top right corner, the word "woodvale" can be found. "Woodvale" was the original code name for folklore, but this sparked many fan theories about another album called woodvale.
  • This marks her first album release of the 2020s.
  • This is the first album of hers to carry a parental advisory label, attributed to the presence of explicit language.

References[]

  1. ↑ Lipshutz, Jason (July 24, 2020). "Taylor Swift's Folklore: There's Nothing Quiet About This Songwriting Tour De Force". http://www.billboard.com/articles/columns/pop/9423659/taylor-swift-folklore-review-first-listen.
  2. ↑ O'Kane, Caitlin (July 23, 2020). "Taylor Swift announces surprise album, recorded 'in isolation'". CBS News. https://www.cbsnews.com/news/taylor-swift-folklore-new-album-surprise-recorded-isolation/.
  3. ↑ Shah, Neil (July 23, 2020). "Taylor Swift's New Album Folklore Is Making a Surprise Debut". The Wall Street Journal. https://www.wsj.com/articles/taylor-swifts-new-album-folklore-is-making-a-surprise-debut-11595538735.
  4. ↑ 4.0 4.1 4.2 "The 50 Best Albums of 2020: Staff Picks". December 7, 2020. https://www.billboard.com/articles/news/list/9494859/best-albums-2020-top-50/.
  5. ↑ 5.0 5.1 Reilly, Nick (July 23, 2020). "Taylor Swift to release surprise eighth album Folklore tonight". https://www.nme.com/news/music/taylor-swift-to-release-surprise-eighth-album-folklore-tonight-2713735.
  6. ↑ 6.0 6.1 6.2 Sheffield, Rob (July 24, 2020). "Taylor Swift Leaves Her Comfort Zones Behind on the Head-Spinning, Heartbreaking Folklore". https://www.rollingstone.com/music/music-album-reviews/taylor-swift-leaves-her-comfort-zones-behind-on-the-head-spinning-heart-breaking-folklore-1033533/.
  7. ↑ 7.0 7.1 Cohen, Jess (July 24, 2020). "Taylor Swift's Folklore Album Lyrics Decoded: Love, Loss and a 'Mad Woman'". E!. https://www.eonline.com/ap/news/1173463/taylor-swift-s-folklore-album-lyrics-decoded-love-loss-and-a-quot-mad-woman-quot.
  8. ↑ Kircher, Madison Malone (July 24, 2020). "Wrap Yourself Up in Taylor Swift's 'Cardigan' Music Video". https://www.vulture.com/2020/07/listen-to-new-taylor-swift-song-cardigan-watch.html.
  9. ↑ Cosores, Philip (July 27, 2020). "Taylor Swift's Folklore Burns Bright in Dark Times". https://uproxx.com/pop/taylor-swift-folklore-review/.
  10. ↑ 10.0 10.1 10.2 10.3 Suskind, Alex (December 9, 2020). "Taylor Swift broke all her rules with Folklore – and gave herself a much-needed escape". https://ew.com/music/taylor-swift-entertainers-of-the-year-2020/.
  11. ↑ Lipshutz, Jason (July 24, 2020). "Taylor Swift's Folklore: There's Nothing Quiet About This Songwriting Tour De Force". http://www.billboard.com/articles/columns/pop/9423659/taylor-swift-folklore-review-first-listen.
  12. ↑ Warner, Denise (November 25, 2020). "11 Things We Learned From Taylor Swift's Folklore: The Long Pond Studio Sessions". https://www.billboard.com/articles/columns/pop/9490082/folklore-the-long-pond-studio-sessions-taylor-swift-things-learned-taylor-swift.
  13. ↑ 13.0 13.1 13.2 13.3 Doyle, Patrick (November 13, 2020). "Musicians on Musicians: Taylor Swift & Paul McCartney". https://www.rollingstone.com/music/music-features/paul-mccartney-taylor-swift-musicians-on-musicians-1089058/.
  14. ↑ 14.0 14.1 14.2 "'It Started With Imagery': Read Taylor Swift's Primer For Folklore". July 24, 2020. http://www.billboard.com/articles/news/9423740/read-taylor-swift-primer-folklore.
  15. ↑ Kaufman, Gil (July 23, 2020). "Taylor Swift Folklore Collaborator Reveals How They Wrote Songs in Just Hours". http://www.billboard.com/articles/columns/pop/9423029/how-taylor-swift-wrote-folklore-songs-in-hours.
  16. ↑ Strauss, Matthew; Minsker, Evan (July 24, 2020). "Taylor Swift Releases New Album Folklore: Listen and Read the Full Credits". https://pitchfork.com/news/taylor-swift-releases-new-album-folklore-listen-and-read-the-full-credits/.
  17. ↑ 17.0 17.1 Blistein, Jon (November 24, 2020). "Taylor Swift to Release New Folklore Film, The Long Pond Studio Sessions". https://www.rollingstone.com/music/music-news/taylor-swift-folklore-movie-long-pond-studio-sessions-1094615/.
  18. ↑ "Taylor Swift unveils William Bowery's identity, and more revelations from Folklore concert film". https://ew.com/music/taylor-swift-folklore-concert-film-revelations/.
  19. ↑ Kaufman, Gil (July 23, 2020). "Taylor Swift Was Bummed About Her Summer Plans Not Panning Out, So She's Releasing a New Album... Tonight". https://www.billboard.com/articles/columns/pop/9422960/taylor-swift-releasing-surprise-eighth-album-folklore.
  20. ↑ Gerber, Brady (July 27, 2020). "The Story Behind Every Song on Taylor Swift's Folklore". https://www.vulture.com/2020/07/taylor-swift-folklore-aaron-dessner-breaks-down-every-song.html.
  21. ↑ 21.0 21.1 Sodomsky, Sam (July 24, 2020). "The National's Aaron Dessner Talks Taylor Swift's New Album Folklore". https://pitchfork.com/news/the-nationals-aaron-dessner-talks-taylor-swifts-new-album-folklore/.
  22. ↑ Leight, Elias (July 23, 2020). "Taylor Swift Finally Abandoned the Traditional Album Rollout". https://www.rollingstone.com/music/music-features/taylor-swift-folklore-surprise-album-1033102/.
  23. ↑ 23.0 23.1 23.2 Caulfield, Keith (August 2, 2020). "Taylor Swift Achieves Seventh No. 1 Album on Billboard 200 Chart & Biggest Week of 2020 With Folklore". https://www.billboard.com/articles/business/chart-beat/9428290/taylor-swift-folklore-billboard-200-number-1.
  24. ↑ Haylock, Zoe (July 23, 2020). "Which of Taylor Swift's 8 Folklore Covers Are You?". https://www.vulture.com/2020/07/taylor-swift-folklore-8-deluxe-album-covers.html.
  25. ↑ Fekadu, Mesfin (August 3, 2020). "Lucky No.7: Taylor Swift nabs 7th No.1 album with Folklore". https://www.washingtonpost.com/entertainment/music/lucky-no7-taylor-swift-nabs-7th-no1-album-with-folklore/2020/08/03/88bb1638-d592-11ea-a788-2ce86ce81129_story.html.
  26. ↑ "Taylor Swift – Folklore (Target Exclusive, CD)". Target. https://www.target.com/p/taylor-swift-folklore-target-exclusive-cd/-/A-80914995.
  27. ↑ "Taylor Swift's Folklore gets early CD release in the UK". Official Charts Company. https://www.officialcharts.com/chart-news/taylor-swifts-folklore-gets-early-cd-release-in-the-uk__30691/.
  28. ↑ Kaufman, Gil (August 18, 2020). "Listen to a Delightful Bonus Song From the Deluxe Edition of Taylor Swift's Folklore". http://www.billboard.com/articles/columns/pop/9435934/taylor-swift-the-lakes.
  29. ↑ Hissong, Samantha (August 20, 2020). "Taylor Swift Starts Frenzy at Indie Record Stores With Surprise Signed Folklore CDs". https://www.rollingstone.com/music/music-news/taylor-swift-folklore-signed-cds-indie-stores-1047417/.
  30. ↑ Lavin, Will (September 19, 2020). "Taylor Swift sends 40 signed copies of Folklore to Edinburgh record store". https://www.nme.com/news/music/taylor-swift-sends-40-signed-copies-of-folklore-to-edinburgh-record-store-2756909.
  31. ↑ Tannenbaum, Emily (August 1, 2020). "All the Celebrities Who Received a Folklore Cardigan From Taylor Swift". https://www.glamour.com/story/taylor-swift-sent-folklore-cardigans-to-a-ton-of-celebrities.
  32. ↑ Rowley, Glenn (September 21, 2020). "Here are All of Taylor Swift's Folklore Chapters (So Far) in One Place". https://www.billboard.com/articles/columns/pop/9452986/all-of-taylor-swifts-folklore-chapters-so-far.
  33. ↑ "Taylor Swift to release surprise ninth album Evermore tonight". December 10, 2020. https://www.nme.com/news/music/taylor-swift-to-release-surprise-ninth-album-evermore-tonight-2835851.
  34. ↑ McHenry, Jackson (July 23, 2020). "Taylor Swift Wants to Sell You a 'Cardigan' Cardigan". https://www.vulture.com/2020/07/taylor-swift-merch-store-cardigan-album-bundle.html.
  35. ↑ "Hot/Modern/AC Future Releases". All Access. https://www.allaccess.com/hot-modern-ac/future-releases.
  36. ↑ "Top 40/M Future Releases". All Access. https://www.allaccess.com/top40-mainstream/future-releases.
  37. ↑ 37.0 37.1 37.2 "Taylor Swift Debuts at No. 1 on Hot 100 With 'Cardigan', Is 1st Artist to Open Atop Hot 100 & Billboard 200 in Same Week". August 3, 2020. http://www.billboard.com/articles/business/chart-beat/9428548/taylor-swift-cardigan-folklore-debut-number-one.
  38. ↑ Trust, Gary (January 28, 2021). "Taylor Swift's 'Coney Island' and 'No Body, No Crime' Debut on Airplay Charts, Joining 'Willow'". https://www.billboard.com/articles/business/chart-beat/9517376/taylor-swift-evermore-radio-rollout.
  39. ↑ "Future Releases on Triple A (AAA) Radio Stations, Independent Artist Song Releases". All Access. https://www.allaccess.com/triple-a/future-releases.
  40. ↑ "Future Releases for Country Radio Stations". All Access. https://www.allaccess.com/country/future-releases.
  41. ↑ Asker, Jim (August 3, 2020). "Janson's Work Is 'Done' With Country Airplay Coronation; Swift, Shelton & Stefani Debut in Hot Country Songs Top 10". Billboard Country Update: 4. https://bulletins.billboard.com/country/country_update_0803.pdf. Retrieved October 3, 2020.
  42. ↑ "'The 1' – Taylor Swift veröffentlicht neue Single aus Rekord-Album Folklore" (in de). Universal Music Group. October 9, 2020. https://www.universal-music.de/taylorswift/news/the-1-taylor-swift-veroeffentlicht-neue-single-aus-rekord-album-folklore-260420.
  43. ↑ Kreps, Daniel (July 24, 2021). "Taylor Swift Shares Orchestral Version of 'The Lakes' on Folklore Anniversary". https://www.rollingstone.com/music/music-news/taylor-swift-orchestral-version-the-lakes-folklore-anniversary-1201754/.
  44. ↑ Spangler, Todd (November 24, 2020). "Taylor Swift Folklore Concert Film to Debut on Disney Plus". https://variety.com/2020/digital/news/taylor-swift-folklore-disney-plus-1234838930/.
  45. ↑ "Apple Music – Taylor Swift – Folklore: The Long Pond Studio Sessions (From the Disney+ Special) [Deluxe Edition"]. Apple Music. November 25, 2020. https://music.apple.com/us/album/folklore-long-pond-studio-sessions-from-disney-special/1541904688.
  46. ↑ Stephenson, Kristen (July 29, 2020). "Taylor Swift breaks 24-hour streaming record on Spotify for 8th album Folklore". https://www.guinnessworldrecords.com/news/2020/7/taylor-swift-breaks-24-hour-streaming-record-on-spotify-for-8th-album-folklore-625253.
  47. ↑ "BTS' 'Dynamite' beats Taylor Swift's 'Cardigan' to record biggest Spotify debut of 2020". The Times of India. August 24, 2020. https://timesofindia.indiatimes.com/entertainment/k-pop/music/news/bts-dynamite-beats-taylor-swifts-cardigan-to-record-biggest-spotify-debut-of-2020/articleshow/77713392.cms.
  48. ↑ 48.0 48.1 Aswad, Jem (July 25, 2020). "Taylor Swift's Folklore Sells 1.3 Million Copies in 24 Hours". https://variety.com/2020/music/news/taylor-swift-folklore-million-sold-24-hours-1234716578/.
  49. ↑ "Taylor Swift breaks first day streaming records with Folklore". July 25, 2020. https://www.nme.com/news/music/taylor-swift-breaks-first-day-streaming-records-with-folklore-2715127.
  50. ↑ Countryman, Eli (July 31, 2020). "Taylor Swift's Folklore Sells Over 2 Million Copies in First Week". https://variety.com/2020/music/news/taylor-swift-folklore-first-week-sales-worldwide-1234722530/.
  51. ↑ 51.0 51.1 Aniftos, Rania (December 1, 2020). "Bad Bunny, The Weeknd, Billie Eilish Lead Spotify's 2020 Year-End List". https://www.billboard.com/articles/columns/latin/9491650/bad-bunny-spotify-wrapped.
  52. ↑ "Holiday music listening started earlier in 2020 than ever before on Amazon Music". Amazon. December 22, 2020. https://www.aboutamazon.com/news/entertainment/holiday-music-listening-started-earlier-in-2020-than-ever-before-on-amazon-music.
  53. ↑ Brandle, Lars (March 11, 2021). "BTS Bag 'Unprecedented' 1-2 on IFPI's Global Album Sales Chart For 2020". https://www.billboard.com/articles/news/9538406/bts-top-ifpi-global-album-sales-chart-2020.
  54. ↑ "BTS Crowned IFPI Global Recording Artist of 2020". March 4, 2021. https://www.billboard.com/articles/news/bts/9534672/bts-ifpi-global-recording-artist-2020/.
  55. ↑ Hissong, Samantha (July 27, 2020). "Folklore Is Already Bigger Than Lover By Streams". https://www.rollingstone.com/pro/news/folklore-versus-lover-first-day-streams-taylor-swift-1034406/.
  56. ↑ Caulfield, Keith (July 27, 2020). "Taylor Swift's Folklore Off to Fast Start, Over Half-Million Units Earned in U.S. in First Three Days". http://www.billboard.com/articles/business/chart-beat/9425264/taylor-swift-folklore-half-million-units-first-three-days.
  57. ↑ "Taylor Swift & Barbra Streisand Are the Only Women to Achieve This Billboard 200 Chart Feat". August 11, 2020. https://www.billboard.com/articles/business/chart-beat/9432399/taylor-swift-barbra-streisand-billboard-200-chart-feat.
  58. ↑ 58.0 58.1 "Taylor Swift's Folklore Debuts at No. 1 on Alternative Albums, 'Cardigan' Starts Atop Hot Rock & Alternative Songs". August 3, 2020. http://www.billboard.com/articles/business/chart-beat/9428748/taylor-swift-folklore-alternative-albums-cardigan-hot-rock-alternative-songs.
  59. ↑ Constantino, George (August 14, 2020). "Taylor Swift's Folklore is now fastest selling album of 2020". ABC News Radio. http://abcnewsradioonline.com/music-news/2020/8/14/taylor-swifts-folklore-is-now-fastest-selling-album-of-2020.html.
  60. ↑ Caulfield, Keith (August 16, 2020). "Taylor Swift's Folklore Makes It a Third Week at No. 1 on Billboard 200 Chart". http://www.billboard.com/articles/business/chart-beat/9435154/taylor-swift-folklore-third-week-no-1-billboard-200-chart.
  61. ↑ Caulfield, Keith (August 23, 2020). "Taylor Swift's Folklore Rules for Fourth Week at No. 1 on Billboard 200 Albums Chart". https://www.billboard.com/articles/business/chart-beat/9438746/taylor-swift-folklore-no-1-fourth-week-billboard-200-albums-chart.
  62. ↑ Grein, Paul (August 25, 2020). "Folklore Is Taylor Swift's Sixth Album to Top the Billboard 200 For Four Weeks: Just Four Other Artists Have Done That". http://www.billboard.com/articles/business/chart-beat/9439752/taylor-swift-folklore-billboard-200-four-weeks-four-other-artist.
  63. ↑ Caulfield, Keith (August 30, 2020). "Taylor Swift's Folklore Ties for Most Weeks at No. 1 in 2020 on Billboard 200 Albums Chart". http://www.billboard.com/articles/business/chart-beat/9442253/taylor-swift-folklore-billboard-200-albums-chart-most-weeks-no-1-tie.
  64. ↑ Caulfield, Keith (September 6, 2020). "Taylor Swift Ties Whitney Houston for Most Weeks at No. 1 Among Women in Billboard 200's History". http://www.billboard.com/articles/business/chart-beat/9445521/taylor-swift-ties-whitney-houston-folklore-tops-billboard-200-sixth-week.
  65. ↑ McIntyre, Hugh (May 31, 2024). "Taylor Swift's Folklore Is Celebrating An Anniversary This Week". https://www.forbes.com/sites/hughmcintyre/2024/05/31/taylor-swifts-folklore-is-celebrating-an-anniversary-this-week/.
  66. ↑ Unterberger, Andrew (September 11, 2020). "Taylor Swift's Surprise Set Folklore Had 2020's Biggest Debut – Here's How It's Still on Top Five Weeks Later". https://www.billboard.com/articles/business/chart-beat/9446657/taylor-swift-folklore-still-number-one.
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  167. ↑ Taylor Swift on Twitter (August 21, 2020)

Notes[]

  1. ↑ Her second studio album, Fearless (2008), won the Album of the Year in 2010, followed by her fifth studio album, 1989 (2014), winning the award in 2016.
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