Loft '89 was the name of the meet-and-greet room from The 1989 World Tour. It was located in the venues of each of her show dates. This rooms' setup included brick walls, couches, and foods including pizza and homemade cookies! The event was free, and fans were selected for the events based on how much fun they were having or their amazing costumes!
The original name for this fan meetup room was the T Party Room, during the Fearless Tour and the Speak Now World Tour, Club Red during the Red Tour, and the Rep Room during the Reputation Stadium Tour.
Being selected[]
Fans were selected from crowds by Taylor's mother, Andrea Swift, during the shows, and on social media, by Taylor and her team at Taylor Nation. During or before the shows, fans were given sheets of paper and wristbands, telling the information including the room number, and what the event was.
When selected on social media, fans would receive direct message, reading, "CONFIDENTIAL MESSAGE" from Taylor Nation, telling them the information about where to pick up their wristband and paper, for their free pre-show meet and greet with Taylor.
During the event[]
During the fan meetup, fans would wait around on couches, chatting with others until Taylor would come out to greet them. When she would show up, she would spend time with each group of people, getting to know them and cracking jokes! They would then take a photo together and Taylor would sign one of their belongings, or a laminated tour photo!
Gallery[]
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"What must it be like to grow up that beautiful?" To view the Loft '89 gallery, click here. |