During a Rolling Stone interview[1], Swift revealed that the video for "You Belong With Me," was shot at Pope John Paul High School, where her brother attended at the time. She says that "When I'm playing the mean girl cheerleader and I'm flirting with some other guy on the football field, that other guy is just one of my brother's friends."
The iconic shirt that Swift wears in the video, reading "Not A Lot Going On At The Moment", became the inspiration for the outfit that she wears during her performance of "22" on The Eras Tour,
The album title was hinted at in the video for "ME!" when a neon sign reading "Lover" can briefly be seen in the background. Additionally, the dialogue at the beginning of the video hinted at the second single from Lover, "You Need To Calm Down".
The iconic Lover House shown in the video, featuring a room for each of Swift's albums, became an important visual for the Lover section of The Eras Tour.
The music video for "Anti-Hero" was teased along with the music videos for "Lavender Haze" and "Bejeweled" during the Midnights album trailer on Amazon Prime Video on October 20, 2022. The video, written and directed by Swift, premiered on her YouTube channel at 8:00 EDT on October 21, 2022, eight hours after the song's and album's release
The music video for "Bejeweled" was teased along with the music videos for "Anti-Hero" and "Lavender Haze" during the Midnights album trailer on Amazon Prime Video on October 20, 2022. Written and directed by Swift, the video premiered on her YouTube channel on October 25, 2022.
The music video for "Lavender Haze" was teased along with the music videos for "Anti-Hero" and "Bejeweled" during the Midnights album trailer on Amazon Prime Video on October 20, 2022. It premiered on Swift's YouTube channel at midnight EST on January 27, 2023.
Directed by Swift, the video was premiered on May 26, 2023, at the first East Rutherford show of The Eras Tour, where she was joined by Ice Spice as a surprise guest to perform the song. The video was released to YouTube on May 27, 2023.
Directed by Swift, the video for "I Can See You" was premiered at the Eras Tour show in Kansas City, Missouri on July 7, 2023, with co-stars Joey King, Taylor Lautner, and Presley Cash appearing onstage with Swift. The video was released via YouTube on July 8, 2023.
The video for "I Can Do It With A Broken Heart" premiered at The Eras Tour in London on August 21, 2024. It was later released on Swift’s YouTube channel at 6pm EST the same day.