Taylor Swift Wiki
Taylor Swift Wiki

You are currently reading the article dedicated to the album Reputation. You may have been looking for the upcoming re-recorded version, or the stadium tour.

Reputation (stylized as reputation) is the sixth studio album by American singer-songwriter Taylor Swift, released on November 10, 2017, through Big Machine Records.


On August 18, 2017, Swift wiped all posts from her social media accounts, as well as her official website.[1] A few days later, Swift posted a series of clips of a snake,[2] which referenced her feuds with Kanye West, Katy Perry, Calvin Harris, and Kim Kardashian the previous year.[3] Fans speculated that Swift was about to announce an upcoming album.[1][4] On August 23, Swift announced the album on her Instagram, revealing the album cover art and release date.

Reputation was released on November 10, 2017. The album's lead single, "Look What You Made Me Do", was released on August 25, 2017.[5] "Look What You Made Me Do" was Swift's "comeback" after #TaylorSwiftIsOverParty and the drama with Kanye West and Kim Kardashian. The album was also released with two editions of a magazine, also titled Reputation, and available exclusively at Target.

Taylor has done a lot of marketing for her new album through surprise visits on Instagram to her fans as well as stalking fans and inviting 20 of them to listen to her Reputation album in London.

Before the album was released, the number of pre-orders reached more than 400,000 units, double the amount of her album 1989. During its release date on November 10, the album's first date sales reached 700,000 units. The album became the fastest album in history to reach the #1 spot on US iTunes, only six minutes after its release. Only four days after its release, reputation was certified platinum (meaning it has sold a million units) with 1,050,000 units. reputation then proceeded to sell 1.28 million copies in the US in its debut week, making it the best-selling album of 2017.

This has led to Swift being the only person to debut four albums that are certified platinum, following 1989 (1.29M units), Red (1.21M units), and Speak Now (1.05M units) since 1991. The album debuted at number one on the Billboard 200 charts during the week of December 2, 2017. In addition to that, reputation also sold more than the combined sales of the 199 albums on the Billboard 200 charts for that week.


The prologue was included in the album booklet.

"Here's something I've learned about people."

We think we know someone, but the truth is that we only know the version of them they have chosen to show us. We know our friend in a certain light, but we don't know them the way their lover does. Just the way their lover will never know them the same way that you do as their friend. Their mother knows them differently than their roommate, who knows them differently than their colleague. Their secret admirer looks at them and sees an elaborate sunset of brilliant color and dimension and spirit and pricelessness. And yet, a stranger will pass that person and see a faceless member of the crowd, nothing more. We may hear rumors about a person and believe those things to be true. We may one day meet that person and feel foolish for believing baseless gossip.

This is the first generation that will be able to look back on their entire life story documented in pictures on the internet, and together we will all discover the after-effects of that. Ultimately, we post photos online to curate what strangers think of us. But then we wake up, look in the mirror at our faces and see the cracks and scars and blemishes, and cringe. We hope someday we'll meet someone who will see that same morning face and instead see their future, their partner, their forever. Someone who will still choose us even when they see all of the sides of the story, all the angles of the kaleidoscope that is you.

The point being, despite our need to simplify and generalize absolutely everyone and everything in this life, humans are intrinsically impossible to simplify. We are never just good or just bad. We are mosaics of our worst selves and our best selves, our deepest secrets and our favorite stories to tell at a dinner party, existing somewhere between our well-lit profile photo and our drivers license shot. We are all a mixture of our selfishness and generosity, loyalty and self-preservation, pragmatism and impulsiveness. I've been in the public eye since I was 15 years old. On the beautiful, lovely side of that, I've been so lucky to make music for living and look out into crowds of loving, vibrant people. On the other side of the coin, my mistakes have been used against me, my heartbreaks have been used as entertainment, and my songwriting has been trivialized as 'oversharing'.

When this album comes out, gossip blogs will scour the lyrics for the men they can attribute to each song, as if the inspiration for music is as simple and basic as a paternity test. There will be slideshows of photos backing up each incorrect theory, because it's 2017 and if you didn't see a picture of it, it couldn't have happened right?

Let me say it again, louder for those in the back...

We think we know someone, but the truth is that we only know the version of them that they have chosen to show us.

There will be no further explanation

There will be just reputation.


Promotional singles[]

Track listing[]

Standard edition
1."...Ready For It?"Taylor Swift • Max MartinShellback • Ali PayamiMartin • Shellback • Payami3:28
2."End Game" (featuring Ed Sheeran and Future)Swift • Martin • Shellback • Ed Sheeran • Nayvadius WilburnMartin • Shellback4:04
3."I Did Something Bad"Swift • Martin • ShellbackMartin • Shellback3:58
4."Don't Blame Me"Swift • Martin • ShellbackMartin • Shellback3:56
5."Delicate"Swift • Martin • ShellbackMartin • Shellback3:52
6."Look What You Made Me Do"Swift • Jack Antonoff • Richard Fairbrass • Fred Fairbrass • Rob ManzoliSwift • Antonoff3:31
7."So It Goes..."Swift • Martin • Shellback • Oscar GörresMartin • Shellback • Görres3:47
8."Gorgeous"Swift • Martin • ShellbackMartin • Shellback3:29
9."Getaway Car"Swift • AntonoffSwift • Antonoff3:53
10."King Of My Heart"Swift • Martin • ShellbackMartin • Shellback3:34
11."Dancing With Our Hands Tied"Swift • Martin · Shellback • Oscar HolterMartin • Shellback • Holter3:31
12."Dress"Swift • AntonoffSwift • Antonoff3:50
13."This Is Why We Can't Have Nice Things"Swift • AntonoffSwift • Antonoff3:27
14."Call It What You Want"Swift • AntonoffSwift • Antonoff3:23
15."New Year's Day"Swift • AntonoffSwift • Antonoff3:55
Total length:55:38
Japanese deluxe edition – Bonus DVD
1."Look What You Made Me Do" (music video)4:16
2."Look What You Made Me Do" (lyric video)3:35
3."Look What You Made Me Do" (making of)12:09
Total length:20:00


Spotify streams[]

Standard edition
No. Song Streams
1. ...Ready For It? 747,561,305
2. End Game 505,206,153
3. I Did Something Bad 449,734,946
4. Don't Blame Me 1,148,322,223
5. Delicate 1,004,518,544
6. Look What You Made Me Do 1,169,065,040
7. So It Goes... 185,952,155
8. Gorgeous 605,439,389
9. Getaway Car 677,058,551
10. King Of My Heart 274,957,118
11. Dancing With Our Hands Tied 255,999,418
12. Dress 337,798,217
13. This Is Why We Can't Have Nice Things 226,026,794
14. Call It What You Want 410,583,685
15. New Year's Day 199,345,490
* Total streams 8,202,633,400


Physical booklet[]


Main article: Reputation photoshoot

Awards and nominations[]

Reputation received 8 awards from 12 nominations.

Year Organization Award Result
2017 BuzzAngle Music Awards Physical Album Sales Won
Digital Album Sales Won
Indie Album Won
2018 American Music Awards Favorite Pop/Rock Album Won
ARIA Music Awards Best International Artist Nominated
A2IM Liberia Awards Independent Impact Award Won
Billboard Music Awards Top Billboard 200 Album Nominated
Top Selling Album Won
Japan Gold Disc Awards Best 3 Albums (Western) Won
Juno Awards International Album of the Year Nominated
RTHK International Pop Poll Awards The Best Selling English Album Won
2019 Grammy Awards Best Pop Vocal Album Nominated


"...Ready For It?" • "End Game" • "I Did Something Bad" • "Don't Blame Me" • "Delicate" • "Look What You Made Me Do" • "So It Goes..." • "Gorgeous" • "Getaway Car" • "King Of My Heart" • "Dancing With Our Hands Tied" • "Dress" • "This Is Why We Can't Have Nice Things" • "Call It What You Want" • "New Year's Day"